I HAVE A DREAM…

Ethics, Work

I have a dream that one day a humanistic corporate culture will reach everywhere

Could the manufacturing and design process of automated plants for painting car bodies move you to tears? I cried… and I am not a car enthusiast.

What moved me is a man and what he was able to achieve: Ali Reza Arabnia talked about the Geico story at the 13th National Conference of International Coach Academy (https://www.icf-italia.org/). Arabnia, like Brunello Cucinelli, has created a firm where ‘people are center-stage’, where respect for each person and his work is a foundational principle.

These two companies are shouting loud and clear that successful humanistic businesses are a reality, even in the midst of an economic crisis. Two enlightened, daring men are setting an example.
Adriano Olivetti is a historical example, Ali Reza Arabnia and Brunello Cucinelli are the two contemporary organizations that I’ve heard of. And more and more are growing in Italy and worldwide.

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“I like the idea of leaving something for the future” (cit. http://www.allgeiconews.com/)

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“In my own business, man is centre-stage in any production process” (cit. http://www.brunellocucinelli.com/)

Let’s talk about it, let’s disseminate the culture of humanistic businesses.
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https://www.youtube.com/watch?v=rel7B-Kly8Q

 

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