"Our dreams and desires change the world"
Karl Popper
TheCreativitySpace was born from an intuition and from my own experience about coaching as a path of creative integration and personal development.
A coaching session is a temporal and relational space promoting new awareness, where fresh ideas, solutions and images take shape and great behavioral transformations or new insights come true; stunning evolutions of mind, heart and soul follow one another until they coalesce into an expression of amazing humanity.
I hope the virtual space this website is offering may become an opportunity for practitioners to cooperate and creatively integrate with each other. I believe the union of different minds, energies, skills and approach can pave the way for value and innovation and I have founded my professional expertise on the same principle: implementing and integrating my own professional and human abilities to serve other people and the art of coaching itself.
My approach
My educational background was rich in technical know-how and in diverse life and work experiences, which later blended together and, through a path of creative integration, inspired the techniques I am currently applying, as well as my own coaching style.
Strategic ResiLEANce
Co-create your winning strategy in a fast-changing world
Have you guided your company through the application of the principles of lean production but still people do not seem able to apply or keep the tools and lean techniques on an ongoing basis?
Are you responsible for conducting business process improvement initiatives but are not able to get the results you imagined you could achieve?
OUR SERVICES
Individual, group and business coaching
Our professional offer is utterly customized. Personal growth can be pursued both in individual and group programs. Development programs within companies are carried out by professional teams and are built on the corporate needs and targets.
PROCESS IMPROVEMENT COACHING
Strategic ResiLEANce is a management consulting service for process improvement, operational excellence, and digital transformation in the perspective of efficiency and simplification. The strength of the method lies in its transformative power. The Strategic ResiLEANce method is designed to transfer…
BUSINESS COACHING
Business coaching is being more and more implemented as an essential tool for professional development and is often an integral component of Human Resources Programs.
For business and executive coaching programs I cooperate with other colleagues to provide a complete service, designed on the company’s specific needs.
INDIVIDUAL GROWTH AND DEVELOPMENT PATHS
Individual coaching is suitable for people who are ready to invest their time and energy into the pursuit of change, to autonomously identify their own targets and implement the actions needed to reach their goals.
Coaching encourages reflection and…
Find out what we can do together by contacting me
RESEARCH & DEVELOPMENT
Science for Coaching – Coaching for Science
My research focus:
– translating the principles of coaching and behavioral science into innovative models, to be tested and implemented for promoting people’s well-being.
– complementing coaching with process improvement techniques so as to create an improved model for the company’s sustainable growth.
Process Improvement
The challenge we have set out to meet consists in developing a pattern integrating coaching techniques with traditional approaches, introducing continuous improvement within company management systems (Lean and Six Sigma). Our target is providing a method able to reinforce the cultural change…
Stress @ workplace
In partnership with Stremble Ventures ltd. we are conducting a survey aiming to shed light to the nature of distress as well as the anti-stress strategies implemented across several industry sectors.
PLAY & LEARN FOR HEALTH
Research in this area aims at developing technological platforms and digital games featuring educational elements and supporting a sustainable change in health-related behavior, linking coaching techniques to serious game principles. Notably, projects are aimed at…
Find out what we can do together by contacting me
CREATING VALUE: OUR BLOG
In this section you will find inspiring tips, information about events and introductions to businesses creating value both for people and society
SARAH prototype is live!
When technology helps kids to grow while playing The first version of SARAH is out! Stremble Ventures celebrates the first step towards its very ambitious objective: create an app that helps kids to develop emotional and social skills. SARAH is currently available in...
Coping with Stress at work
Stressful situations are part of everybody’s experience at work. Still, when such situations cover a prolonged period of time, they may induce both physical and emotional health problems. The physical consequences of sustained stress may be various, also including...
I HAVE A DREAM…
I have a dream that one day a humanistic corporate culture will reach everywhere Could the manufacturing and design process of automated plants for painting car bodies move you to tears? I cried… and I am not a car enthusiast. What moved me is a man and what he was...
WHO I AM
This is my story
The story of a traveler, with a suitcase full of experiences and a lot of space for more findings
Federica Tozzi
My first big journey, in 2001, brought me to the US, as I left home to move to a new world, promising independence and responsibility as well as personal and professional growth.
I worked and lived side by side with people of tremendous human and professional stature, who enriched my life and whose memory I still treasure in my heart. For several years, I investigated eating disorders, looking for the origin of this condition painfully affecting both sufferers and their families.
In 2004, I moved back to Italy and to Verona, where I investigated psychiatric disorders, aiming at identifying their genetic causes. Meanwhile, I was also working on developing new drugs and assessing their effects on human beings. It was during this research, carried out with passion within business companies, that I became aware of the strategic interpersonal aspects alongside marketing and business issues.
A few years ago I set out on a new journey, which started during a time of great personal and professional suffering, when I felt a strong urge for change and rebirth. I approached coaching for myself; I used it, I experienced it and now I am narrating and offering it.
I completed a vocational training course at the Future Coaching Academy, where I graduated as a professional coach for individual and team work. I am an ICF Associate Certified Coach.
As a researcher, I published over sixty papers and cooperated with leading international teams.
As a coach, I have started reaping very satisfactory results.
As a researcher on coaching, I am developing and testing new ideas, innovative models and applications.
My personal and professional life keeps being a traveler’s life, prompted by eagerness to learn, a love for surprise and an openness to all that’s new. As well as deep gratitude for all I have collected in my suitcase already.
MY APPROACH
Being a coach: listening, being open and welcoming
My educational background was rich in technical know-how and in diverse life and work experiences, which later blended together and, through a path of creative integration, inspired the techniques I am currently applying, as well as my own coaching style.
My approach is primarily founded on listening, being open and WELCOMING.


Work
I believe work can and should be enjoyable. I wish to contribute enhancing a work culture where the individual person is center stage, where performance and productivity blend with passion and ongoing growth.
Ethics
I believe any professional worker should respect other people and abide by an ethical code. I pursue my job with a professional approach and deep-rooted sense of ethics.
Life-long learning
I believe ongoing learning is paramount. Building new knowledge is enriching and gives you freedom of choice. My passion for this work is an expression of my thirst for new acquisitions.
Cooperation
I believe cooperation and sharing make life and work more attractive and grant better, sometimes unexpected, results. Meeting other people and embracing their diversity is a source of unending enrichment.
Opportunities
I believe a coaching path is an opportunity to be with yourself, understand what you are really looking for, become stronger and live your life with awareness. Ultimately, to choose.
Motivation
I believe motivation – aiming at what we really desire – is the key factor in achieving good results. Deliberate choices guide us straight to the goals we are pursuing, however ambitious they may be.
Excellence
I believe we should always give our best, especially when offering services to others. In my profession I aim at excellence, with an awareness of the goals I can achieve.
COACHING
Change through partnership, technique, awareness and listening
Coaching, as defined by the International Coach Federation, is a partnership with clients, promoting reflection through a creative path and inspiring them to enhance their own personal and professional potential. (https://www.icf-italia.org/cose-il-coaching/)
Thanks to coaching, I have learnt to listen to myself and have become more aware of my own emotions and desires. Understanding the importance of making conscious choices proved to be my most valuable achievement.
Poor self-awareness may trigger an automatic reaction and the feeling of having to comply with what is going on. Self-awareness and the ability to see what some situations can offer make us free. Free to choose. A coaching program paves the way for open-mindedness and helps you acquire tools you can implement whenever needed. It can also be of help in facing critical junctures or unblocking situations that prevent you taking important steps.
A coach never tells you what to do nor does he/she suggest solutions. A coach prompts you to find your own answers and your own way. This is one of its major strengths: empowering people to trust their own ability and become stronger.
A coaching session as a partner dance:
Two dancers are on the dance floor. Lights go off, silence falls, and a spotlight shines on them. In a split second, before music starts, connection happens between them. Great technique is crucial to a beautiful dance, but that’s not all. Self-awareness, full presence, attentive listening, trust and mutual confidence, and all that dancers give freely out of themselves. Opening up and giving oneself to a harmonious connection can create instant enthralling beauty.

RESEARCH &
DEVELOPMENT
Science for Coaching
Coaching for Science
INTERESTING BOOKS
Suggested reads: coaching and beyond
